Projects
E-Commerce Brand: Waveblockr.com
Waveblockr.com is my most successful e-commerce brand to date. I spent more time researching the market, its competitors and truly understanding the customer's pain points. The net margin on this store is about 33%.
Advertising channels used:
- Facebook Ads (Interest targeting, Lookalikes, and Retargeting)
E-Commerce Brand: Blackpods.me
Blackpods.me was my second succesful e-commerce brand. After hearing about the immense organic reach potential, I decided to try it out. I somehow ended up with over 300,000 views on my tiktok and 5000 followers. The net margin on this store was not as high though, hovering at 20%.
Advertising channels used:
- Instagram Marketing (Influencers and Theme Pages)
- Facebook Ads (Retargeting and Lookalikes)
- Google Search Ads
- Organic Tiktok
E-Commerce Brand: Luxeadapter.com
Luxe adapter was my first succesful e-commerce brand. The brand had a healthy net margin of 30% and taught me the importance of branding and web design.
Advertising channels used:
- Instagram Marketing (Influencers and Theme Pages)
- Facebook Ads (Retargeting and Lookalikes)
Skills
- HTML
- Copywriting
- Conversion Rate Optimization
- Shopify Liquid
- Adobe Photoshop
- Adobe Illustrator
- Adobe Premiere Pro
- Graphic Design
- Video Editing
- Facebook Ads Platform
- Google Ads Platform
- Instagram Influencer Marketing
- Web Design
- Pricing Strategy
- Hubspot CRM
- Wordpress
- Product Photography
Marketing Portfolio
Product Pictures
These product pictures were taken by me and utilized on the blackpods.me website. The pictures were taken in an upscale building with the purpose of invoking luxury and making the products have a high perceived value.
Direct Response Videos
This video was specifically to drive conversions for Waveblockr.com through Facebook Advertising, The video is short, elicits emotion, and touches upon the pain points of a parent. It is the perfect set up for an impulse purchase.
Marketing Material
These marketing materials were designed specifically to promote Cannabis OneFive's quality management software platform and were given out to potential clients. Brand colours and graphics were incorporated throughout the materials to enhance Cannabis OneFive's brand image.
Viral Advertisement
This ad was utilized in Instagram campaigns involving meme pages. I realized that a key component to succeeding in Instagram advertising is engagement. Users on Instagram are there to consume content and by making my advertisement look organic, I was able to generate immense traction and exposure. This advertisement received hundres of thousands of impressions and a high return on investment.
E-Commerce Advertisement
This ad utilized a free + shipping pricing strategy to make customers feel like they are getting an exclusive deal. It was ran on the Facebook ads platform with an Instagram story ads placement which is currently an underpriced advertising medium. The campaign was moderately successful, breaking even on the front end.
Event Awareness Advertisement
This ad was ran on the Facebook ads platform with a timeline placement. The goal of this ad was to generate event responses and awareness for the launch of Edible Arrangement's new Edible Donuts. After testing many audiences and adverts, I was surprised to find that the highest performing creative was this one. My other creative had a unique selling preposition of the donut being healthy and low calorie in comparison to a normal donut. Despite having a small budget, the campaign generated over 100 email leads and walk ins to the storefront.
Experience
Rsearch
Marketing Consultant
- Provided insight into growing organic reaach of Facebook page, acquiring leads
SensoMinds
Marketing Consultant
- Analyzed e-commerce data and implemented UI improvements for more conversions
- Provided insight into customer acquisition through social media and creating viral ad creatives
Cannabis OneFive
Sales and Marketing Intern
- Increased website demo leads by 400% through redesigning webflow and landing pages
- Researched and populated sales pipeline with high quality prospects, leading to 5 client deals
Wize
Marketing Representative
- Generated leads and awareness
Bytown Brigantine
Registrar Assistant
- Used strong verbal communication skills to close high-ticket sales over the phone
Edible Arrangements
Digital Marketing Strategist
- Efficiently spent small marketing budget to generate over 100 leads and significant store traffic
Vector Marketing
Recruiting Assistant
- Doubled efficiency of new recruiting campaign by incorporating a text message software on the computer